1/ I'm calling it now, we'll see the end of influencer marketing this year. Brands are tired of working with influencers. Consumers are tired of seeing fake posts. Influencers are tired of being influencers. The current model is broken, here's why:
2/ Brands pay more than 10x what they would pay to reach the same number of people in a traditional or digital media buy. Read more on Forbes:
3/ 46% of marketers believe influencer marketing should be part of their marketing plan, however only 19% have budget for it. Read more:
4/ In many cases, the pressure to launch an influencer campaign often means that campaigns have loose metrics. Influencer matching continues to be a huge challenge for marketers. No tool has been able to solve the matching problem.
5/ Nine of out ten influencers say they must already like a brand to accept its sponsorship, and that brand affinity matters more than money. Big Problem: brand affinity doesn't pay the bills.
6/ 71% of influencers' income is almost exclusively from sponsored content, versus more traditional ad streams like display ads, affiliate links and e-commerce. If you want to make money, you have to partner with big brands.
7/ Bad matching = more brand control = fake posts. 80% of influencers say they are deterred to work with brands that control their content too much. Influencers want to create their own brand, not mirror someone else's brand.
8/ Fake posts = low engagement from consumers. What is an above average engagement rate for an influencer post? 4%!! So, what do consumers really want?
9/ Consumers are almost twice as likely to consider a product recommended from a friend rather than an influencer. 61% say they’d be more likely to research a product or service recommended on social by a friend versus only 36% for influencers.
10/ If you're thinking about the future of influencers and new channels for brand marketing, please DM me! I'd love jam on content creation, celebrity brands and the death of influencer marketing.
It looks like Paul Whelan, arrested in Moscow, has an account Vkontakte, (network under the FSB control). He posts congratulations on Victory Day in Russian, glorifies Trump & Russian army. The video on his page is dedicated to the Russian Defender of Fatherland Day. Versions: /1 https://t.co/f6NUADsCcQ
https://t.co/TVMZfRZXnu #QAnon #ThePlan #TrustThePlan ▶Anonymous 12/30/18 (Sun) 17:47:52 011ce0 (5) No.4528988>>4528995 >>4529004 >>4529015 >>4529020 >>4529127 >>4529247 >>4529509 >>4529624 >>4529706
After 2.5 years of wanting to stop #brexit I have in theast half hour converted to the leftwing case for #Brexit as the best way to achieve a socialist future and set out my reasons in this thread #leavernow #lexiternow
When I speak publicly about Indigenous issues, or take Q&A's after a screening, talk, or exhibition, something that often arises is people disclosing their fear of making a mistake in their work as an ally, or a teacher responding to the TRC calls to action around education. 1
☝As Hive operations steadily get interrupted and/or shut down, the network of communication that allows them to direct the people they're blackmailing, threatening and straight up mind controlling gets hit hard, too. If they cannot communicate, their programming breaks down. https://t.co/Q3mVkwOGS8
.@realDonaldTrump's most rabid defenders love to attack Robert Mueller and his investigation. It's taking too long! ⏳ It's expensive! 🤑 It's a witch hunt! 🧙♂️ We took a look at the numbers. Here's what we found [THREAD]:
[Thread] Towards accommodating young working-class adults who live in a city centre, this 20'×60' footprint terrace house being divided into 2 units independent of mirrored three storeys family house! But how? https://t.co/DZO9uUuLzJ
Part 1 For over 20 years, this is how events would play out when China announced they intended to send either a probe or a manned mission to the moon. - China makes the announcement - Nothing happens - They never speak of it again Here’s why...